LaunchAnAEO Terms and Conditions

These Terms and Conditions (“Terms”) govern access to and use of LaunchAnAEO and the services made available through it.

Please read them carefully before purchasing or using LaunchAnAEO.

1. About these Terms

LaunchAnAEO is owned and commercially operated by:

OPTIMA DIGITAL SYSTEMS LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Company number: 17404671

References in these Terms to “LaunchAnAEO”, “OPTIMA”, “we”, “us” or “our” mean OPTIMA DIGITAL SYSTEMS LTD unless the context requires otherwise.

By purchasing, accessing or using LaunchAnAEO, you agree to be bound by these Terms.

If you enter into these Terms on behalf of a company, partnership or other organisation, you confirm that you have authority to bind that organisation.

2. Business customers

LaunchAnAEO is intended primarily for individuals and organisations establishing or operating a business.

Unless expressly agreed otherwise, the services are supplied for business purposes.

You must be at least 18 years old and have legal capacity to enter into a binding contract in your jurisdiction.

If you are entering into these Terms for a company or organisation, you confirm that:

• the organisation is lawfully established or capable of entering into the agreement;
• you have authority to bind it;
• the information you provide is accurate.

A person under 18 may participate in a business where lawful, but the LaunchAnAEO contractual account and payment relationship must be held by an adult or legal entity represented by an adult with appropriate authority.

Nothing in these Terms excludes rights that cannot lawfully be excluded under applicable law.

3. What LaunchAnAEO is

LaunchAnAEO is an integrated AI Visibility agency launch and operating platform.

It is designed to help customers build, launch and operate an AI Visibility service business.

LaunchAnAEO may provide access to:

• Agency Hub;
• Agency Blueprint;
• Brand Studio;
• CRMPlus;
• LaunchAnAEO knowledge and guidance;
• customer support facilities;
• SeenAndCited during the applicable introductory period;
• related LaunchAnAEO tools and services.

LaunchAnAEO provides systems, guidance, software and assistance.

It does not operate your agency on your behalf.

You remain responsible for:

• your business decisions;
• your services;
• your marketing;
• prospecting;
• sales;
• pricing;
• client relationships;
• client delivery;
• compliance;
• commercial judgement.

4. Product ownership and technology providers

LaunchAnAEO is commercially owned and operated by OPTIMA DIGITAL SYSTEMS LTD.

The underlying software and intellectual property for Agency Hub, Agency Blueprint, Brand Studio, CRMPlus and SeenAndCited is owned by EU Systems Ltd.

Agency Hub, Agency Blueprint, Brand Studio and CRMPlus are licensed or supplied by EU Systems Ltd for inclusion within the LaunchAnAEO offering.

SeenAndCited remains an independently owned EU Systems Ltd product.

Nothing in these Terms transfers ownership of the underlying LaunchAnAEO software, EU Systems software, source code, methodologies, interfaces or proprietary technology to you.

5. Activation Package

The initial LaunchAnAEO service is supplied as a three-month Activation Package.

The current approved price is:

• US$1,995 when paid upfront; or
• 3 payments of US$725.

The total price when using the instalment option is therefore US$2,175.

The instalment option is a payment arrangement for the three-month Activation Package and is not a month-to-month subscription during the activation period.

The Activation Package is intended to support you in:

• defining your agency;
• establishing your proposition;
• developing your brand;
• creating your website;
• preparing marketing activity;
• configuring your CRM;
• beginning prospecting;
• acquiring clients;
• preparing to deliver AI Visibility services.

We do not guarantee that you will complete all stages within three months.

6. SeenAndCited during activation

SeenAndCited Agency is included during the three-month Activation Package.

The current normal subscription price of SeenAndCited Agency is US$225 per month.

The normal subscription value of three months of SeenAndCited Agency is therefore US$675.

SeenAndCited access during the Activation Package is provided as part of the LaunchAnAEO commercial offering.

SeenAndCited remains a separate EU Systems Ltd product.

7. Ongoing subscriptions after activation

The Activation Package covers months 1 to 3.

Beginning in month 4, the current ongoing LaunchAnAEO subscription is US$149 per month.

SeenAndCited becomes separately billed from month 4 at the applicable SeenAndCited subscription price.

The current expected starting SeenAndCited package is SeenAndCited Agency — US$225 per month.

The current combined starting cost from month 4 is therefore expected to be US$374 per month, comprising LaunchAnAEO at US$149 per month and SeenAndCited Agency at US$225 per month.

SeenAndCited packages may be upgraded or changed independently according to applicable SeenAndCited terms and pricing.

LaunchAnAEO and SeenAndCited remain separate commercial subscriptions after the activation period.

8. Merchant of Record

Payments may be processed through Creem, which acts as Merchant of Record for applicable transactions.

Where a payment is processed through Creem:

• the payment transaction is processed through Creem;
• applicable taxes may be calculated and collected by Creem;
• refunds and chargebacks are processed through Creem;
• Creem’s applicable buyer and payment terms may also apply.

You may therefore have a direct payment relationship with Creem in addition to your service relationship with OPTIMA.

Where these Terms refer to refunds, any eligible refund will be processed through the applicable Merchant of Record or payment system.

Nothing in this clause limits any statutory refund or cancellation right that cannot lawfully be excluded.

9. Fifteen-day refund period

LaunchAnAEO provides an initial 15-day refund period.

If you cancel within the first 15 days after purchase, you may request a refund of amounts paid for the Activation Package, subject to:

• applicable law;
• Creem or other Merchant of Record procedures;
• fraud prevention;
• chargeback rules;
• any mandatory consumer rights.

Any approved refund will be processed through the Merchant of Record where the original transaction was processed through that provider.

Nothing in this clause limits any statutory refund or cancellation right that cannot lawfully be excluded.

10. Thirty-Day Fit Period

Your first 30 days are your Fit Period.

The Fit Period is intended to allow you to begin using LaunchAnAEO and determine whether it is suitable for your business.

If you decide to leave during days 16 to 30:

Instalment customers

• your first US$725 payment is retained;
• remaining Activation Package instalments will be cancelled;
• your LaunchAnAEO access will end in accordance with the cancellation process.

Upfront customers

If you paid US$1,995 upfront:

• US$725 is retained;
• the balance of the Activation Package payment will be refunded;
• the refund will be processed through the applicable Merchant of Record.

After day 30, the full three-month Activation Package commitment applies, subject to any rights that cannot lawfully be excluded.

The Fit Period is a commercial cancellation arrangement and does not replace statutory rights.

11. No guaranteed outcomes

LaunchAnAEO does not guarantee:

• that you will acquire a client;
• that you will generate revenue;
• that your agency will become profitable;
• a particular level of income;
• a particular number of prospects;
• marketing performance;
• sales performance;
• AI Visibility improvements;
• search-engine visibility;
• mentions in AI systems;
• client retention;
• business success.

Results depend on factors including:

• your effort;
• judgement;
• market;
• proposition;
• pricing;
• communication;
• prospecting;
• sales activity;
• service delivery;
• client circumstances;
• external platforms.

LaunchAnAEO is not a passive-income scheme or guaranteed business opportunity.

12. Customer responsibilities

You are responsible for your use of LaunchAnAEO.

You must:

• provide accurate account information;
• maintain accurate business information;
• protect your login credentials;
• control access granted to your employees, contractors and team members;
• ensure authorised users comply with these Terms;
• use the services lawfully;
• comply with applicable marketing, privacy and commercial laws;
• maintain appropriate client agreements;
• ensure you have appropriate rights to information uploaded into the platform;
• review material before publishing or relying upon it;
• verify information before using it for consequential business decisions;
• use reasonable security practices.

You are responsible for the conduct of anyone using your account with your authority.

You must not:

• use LaunchAnAEO unlawfully;
• commit or facilitate fraud;
• impersonate another person;
• infringe third-party rights;
• upload malicious software;
• interfere with service security;
• attempt unauthorised access;
• circumvent technical restrictions;
• scrape or systematically extract proprietary content;
• reverse engineer software except where such restriction is prohibited by law;
• use the services to harm another person or system;
• use the services in a manner that creates unreasonable technical load;
• share access outside your authorised organisation without permission;
• resell LaunchAnAEO access unless expressly authorised.

13. AI-generated content and outputs

LaunchAnAEO and connected products may use artificial intelligence.

AI-generated material may include:

• text;
• recommendations;
• analysis;
• marketing content;
• business suggestions;
• plans;
• summaries;
• research assistance;
• AI Visibility information;
• other generated outputs.

Artificial-intelligence systems are probabilistic.

Outputs may be:

• inaccurate;
• incomplete;
• outdated;
• inappropriate;
• similar to outputs generated for other users;
• unsuitable for a particular purpose.

You must exercise human judgement before relying on AI-generated output.

You are responsible for reviewing:

• factual accuracy;
• legal suitability;
• regulatory compliance;
• marketing claims;
• commercial claims;
• intellectual-property implications;
• client-facing material;
• pricing or proposals;
• recommendations before implementation.

AI-generated content is not legal, accounting, tax, financial or other regulated professional advice.

We do not warrant that AI-generated output will:

• be error-free;
• be unique;
• be complete;
• produce a specific result;
• be suitable for publication without review;
• be free from third-party rights concerns.

14. Customer content

You retain ownership of information and content that you already own and submit to LaunchAnAEO.

You grant us and relevant technology providers a limited right to process that content only as reasonably necessary to:

• provide the service;
• operate connected applications;
• provide support;
• maintain security;
• fulfil legal obligations.

You confirm that you have the rights and permissions necessary to submit that content.

15. LaunchAnAEO intellectual property

Except for Customer Content and rights expressly granted to you, all rights in LaunchAnAEO remain with OPTIMA and/or the relevant technology owner.

This includes rights in:

• software;
• application interfaces;
• designs;
• workflows;
• methodologies;
• documentation;
• LaunchAnAEO knowledge;
• databases;
• templates;
• branding;
• proprietary content;
• source code;
• underlying technology.

No ownership rights are transferred merely because you access or use the service.

16. Customer assets on cancellation

Under the current LaunchAnAEO cancellation model, you retain your registered domain and associated domain-registration rights.

Unless expressly stated otherwise, cancellation does not currently include a right to receive:

• website source code;
• static HTML exports;
• hosted website files;
• Brand Studio working files;
• Agency Blueprint application data;
• CRMPlus data exports;
• Agency Hub data exports;
• LaunchAnAEO knowledge materials;
• proprietary templates;
• LaunchAnAEO software;
• EU Systems software.

We may introduce additional export or transfer facilities in future.

The existence of such future functionality does not create an obligation to provide it unless it is expressly included in your service at the time of cancellation.

Where we expressly designate an asset as transferable to you, ownership or appropriate usage rights in that asset will pass according to the applicable terms.

17. Domains

Where a domain is registered for your agency, the domain is intended to be held for your business.

You are responsible for:

• maintaining correct registrant information;
• renewal after cancellation where applicable;
• complying with registrar rules;
• maintaining control of relevant credentials when transferred to you.

We are not responsible for domain loss caused by your failure to renew, maintain or secure a domain after it has been placed under your control.

18. Data protection

You are responsible for determining the lawful basis and purpose for personal data you enter into LaunchAnAEO concerning:

• prospects;
• customers;
• agency clients;
• contacts;
• employees;
• contractors;
• other third parties.

You are responsible for:

• collecting personal data lawfully;
• providing required privacy information;
• obtaining required consent where applicable;
• complying with direct-marketing laws;
• responding to data-subject rights;
• ensuring data accuracy;
• determining what personal data should be entered.

Where OPTIMA processes personal data solely on your instructions for the purpose of providing LaunchAnAEO, the parties may be subject to a separate Data Processing Agreement.

OPTIMA may separately act as controller for personal data processed for its own purposes, including:

• account administration;
• customer relationships;
• billing records;
• security;
• fraud prevention;
• support;
• legal compliance.

Nothing in these Terms transfers legal obligations in a manner prohibited by applicable data-protection law.

19. Agency-client data

LaunchAnAEO customers are responsible for their own agency clients.

You must ensure that your handling of client information complies with:

• applicable privacy law;
• contractual duties;
• confidentiality obligations;
• marketing rules;
• industry requirements.

LaunchAnAEO does not become responsible for the legality of customer-acquired prospect or agency-client data merely because the data is stored or processed through the service.

20. Support

Support is provided online through facilities made available in Agency Hub or other designated LaunchAnAEO systems.

Unless a separate written service-level agreement applies, we do not guarantee:

• 24-hour support;
• telephone support;
• a fixed response time;
• a fixed resolution time;
• continuous human availability.

We will use reasonable efforts to investigate legitimate support requests.

21. Availability

We aim to provide reliable access to LaunchAnAEO but do not guarantee continuous or uninterrupted availability.

Services may be interrupted for:

• maintenance;
• security work;
• upgrades;
• infrastructure changes;
• third-party outages;
• technical faults;
• emergency work;
• circumstances outside our reasonable control.

We may modify or replace features where reasonably necessary to maintain or develop the service.

22. Third-party services

LaunchAnAEO depends on third-party services.

These may include:

• cloud infrastructure;
• AI model providers;
• payment systems;
• authentication systems;
• email services;
• domain services;
• communications services;
• analytics services;
• third-party APIs;
• search engines;
• AI platforms.

We do not control third-party providers.

Third parties may:

• change their products;
• change pricing;
• alter APIs;
• restrict access;
• suffer outages;
• discontinue functionality;
• change terms;
• modify model behaviour;
• suspend services.

To the fullest extent permitted by law, we are not responsible for failure, suspension, modification or discontinuation of a third-party service where the event is outside our reasonable control.

23. Changes to third-party platforms

AI Visibility depends in part on external search engines, AI systems and online platforms.

Those services may change:

• ranking systems;
• crawling behaviour;
• citation behaviour;
• indexing;
• APIs;
• data availability;
• visibility criteria;
• model behaviour.

We do not guarantee that a technique, report or recommendation will remain effective following changes made by a third-party platform.

24. Suspension for non-payment

If a payment becomes overdue or fails:

• we may pause access to some or all LaunchAnAEO services;
• the account may remain stored while suspended;
• you will have 14 days to remedy the payment failure.

If the outstanding payment is not resolved within 14 days, we may terminate the account.

Amounts already contractually due remain payable to the extent permitted by law.

25. Suspension for misuse or risk

We may immediately suspend or lock an account where we reasonably suspect:

• fraud;
• unlawful activity;
• security abuse;
• malicious activity;
• attempted unauthorised access;
• serious infringement;
• material misuse;
• conduct that creates a material risk to our systems, customers or third parties.

Immediate suspension may occur without a prior cure period where reasonably necessary to protect people, systems or data.

26. Breach and remedy

Where you materially breach these Terms and the breach is capable of remedy, we may give you up to 14 days to remedy the breach.

We may terminate access if:

• the breach is not remedied;
• the breach cannot reasonably be remedied;
• the breach is serious;
• continued access presents a material risk.

27. Appeals

Where an account is suspended or terminated for misuse, you may submit an appeal using the support facilities or contact information provided by us.

We will consider the appeal in good faith.

Following review, our decision regarding continued access will be final, subject to rights that cannot lawfully be excluded.

28. Termination by us

We may terminate your access where:

• payment remains overdue after the applicable remedy period;
• you materially breach these Terms;
• you use the service unlawfully;
• you commit or facilitate fraud;
• your use creates a material security risk;
• you misuse or attack our systems;
• required third-party services are withdrawn;
• continuation becomes unlawful;
• we cease providing LaunchAnAEO.

Where reasonably practicable, we will provide notice.

Immediate termination may apply where continued access would create significant legal, security or operational risk.

29. Cancellation by you

You may cancel in accordance with:

• the 15-day refund provisions;
• the 30-Day Fit Period;
• the terms applicable after the activation period.

Cancellation does not automatically create a refund unless a refund right applies.

Ongoing LaunchAnAEO subscriptions beginning from month 4 continue until cancelled under the applicable subscription process.

Any separate SeenAndCited subscription is subject to SeenAndCited’s applicable subscription and cancellation terms.

30. Service changes

We may update LaunchAnAEO from time to time.

This may include:

• adding functionality;
• removing functionality;
• replacing providers;
• changing interfaces;
• changing workflows;
• improving security;
• altering reasonable usage controls.

We will not deliberately remove the fundamental substance of a paid service without reasonable justification.

Material commercial changes will be communicated where appropriate.

31. Pricing changes

We may change future subscription prices.

Where a price change affects an existing recurring LaunchAnAEO subscription, we will provide reasonable notice before the change takes effect.

Price changes do not retrospectively alter amounts already paid.

SeenAndCited pricing is separately determined under the SeenAndCited commercial model.

32. Taxes

Where applicable, taxes may be added, collected or administered by Creem or another Merchant of Record.

Tax treatment may depend on:

• your location;
• business status;
• tax registration;
• applicable law.

You are responsible for supplying accurate billing and tax information.

33. Confidentiality

Each party may receive confidential information from the other.

Confidential information should not be disclosed except:

• as required to provide the service;
• to authorised professional advisers;
• to employees or contractors who need access;
• where legally required;
• where the information has lawfully entered the public domain.

Customers remain responsible for appropriate confidentiality arrangements with their own clients.

34. Disclaimers

To the fullest extent permitted by law, LaunchAnAEO is provided on an “as available” basis.

We do not warrant that:

• the service will be uninterrupted;
• every feature will always remain available;
• every defect will be corrected immediately;
• outputs will be error-free;
• third-party services will remain available;
• business results will be achieved.

Nothing in this clause excludes warranties or guarantees that cannot lawfully be excluded.

35. Limitation of liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, nothing excludes liability for:

• death or personal injury caused by negligence where such liability cannot lawfully be excluded;
• fraud;
• fraudulent misrepresentation;
• any other liability that cannot legally be excluded or limited.

Subject to those exceptions, and to the fullest extent permitted by law, OPTIMA will not be liable for:

• loss of profit;
• loss of revenue;
• loss of business;
• loss of contracts;
• loss of opportunity;
• loss of anticipated savings;
• loss of goodwill;
• reputational loss;
• business interruption;
• indirect loss;
• consequential loss;
• losses arising from customer business decisions;
• losses caused by inaccurate AI outputs;
• losses arising from third-party service failures;
• losses resulting from changes to search engines or AI platforms;
• failure to acquire customers;
• client churn;
• marketing underperformance;
• unsuccessful sales activity;
• failure to achieve a particular AI Visibility result.

To the fullest extent permitted by law, OPTIMA’s total aggregate liability arising out of or relating to LaunchAnAEO will not exceed the total fees actually paid by you to OPTIMA for LaunchAnAEO during the 12 months immediately preceding the event giving rise to the claim.

If the claim arises within the first 12 months of your LaunchAnAEO relationship, the cap will not exceed the total amount actually paid by you to OPTIMA for LaunchAnAEO at the date the event giving rise to the claim occurred.

This limitation applies across all causes of action to the extent legally permitted.

36. Customer indemnity

To the fullest extent permitted by law, you are responsible for losses, claims or liabilities arising from:

• your unlawful use of LaunchAnAEO;
• content supplied by you;
• infringement caused by material you provide;
• your marketing activity;
• your prospecting;
• your communications with clients or prospects;
• your violation of privacy or direct-marketing law;
• services you provide to your own clients;
• representations you make to third parties.

You agree to indemnify OPTIMA against third-party claims arising directly from such conduct where legally enforceable.

This clause does not require you to indemnify us for losses caused by our own fraud, wilful misconduct or liability that cannot lawfully be transferred.

37. Force majeure

We are not responsible for delay or failure caused by events outside our reasonable control.

These may include:

• internet failures;
• cloud outages;
• cyber incidents affecting third parties;
• power failures;
• natural disasters;
• war;
• civil disturbance;
• government action;
• labour disruption;
• widespread telecommunications failures;
• third-party platform outages.

We will use reasonable efforts to reduce the effect of such events where practicable.

38. Assignment

You may not assign or transfer your rights under these Terms without our prior written consent, except where such restriction is prohibited by law.

We may assign or transfer our rights and obligations to:

• an affiliate;
• successor;
• purchaser of relevant business assets;
• entity involved in a restructuring,

provided that doing so does not unlawfully reduce your contractual rights.

39. Entire agreement

These Terms, together with any applicable order information, Data Processing Agreement, Privacy Policy, Cookies Policy, refund policy and product-specific terms, form the agreement governing your use of LaunchAnAEO.

They replace prior statements or discussions relating to the same subject matter, except where expressly incorporated.

40. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue to apply.

Where possible, the affected provision will be interpreted or modified only to the minimum extent necessary to make it enforceable.

41. No waiver

Failure to enforce a contractual right immediately does not waive that right.

A waiver is effective only where clearly given.

42. Changes to these Terms

We may update these Terms where reasonably necessary because of:

• legal changes;
• regulatory requirements;
• changes to the service;
• security requirements;
• commercial changes;
• third-party platform changes.

Where a material change adversely affects an existing customer, we will provide reasonable notice where required.

The updated Terms will display a revised “Last updated” date.

43. Governing law

These Terms are governed by the laws of England and Wales.

Subject to mandatory rights that apply in another jurisdiction, the courts of England and Wales will have jurisdiction in relation to disputes arising from these Terms.

Nothing in this clause removes any consumer, small-business or other mandatory statutory protection that cannot lawfully be excluded in the country where it applies.

44. Contact

Questions about these Terms may be directed to:

OPTIMA DIGITAL SYSTEMS LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: support@launchanaeo.com
Company number: 17404671